British online marketing and web design firm Smarter Web Company has seen its stock rally 254% in June after announcing several Bitcoin purchases since the start of the month. Its Bitcoin reserve, created in April 2025, holds 543 BTC, worth $58.40 million based on the current coin price ($107,562).

Smarter Web Company’s shares trade under the SWC ticker on various stock exchanges. According to data from , SWC has risen from £4.00 to £276 since April 25th, when the firm conducted its Initial Public Offering (IPO). That’s a return of over 6,000% for investors.

As mentioned, the stock is up 254% in June. These gains have been primarily fueled by Smarter Web Company’s move to add more BTC to its reserve. The firm announced Bitcoin purchases on June 6th, 10th, 13th, 19th, and 24th.

On Wednesday, Smart Web Company boss Andrew Webley told crypto news platform Decrypt that the success of the SWC stock has inspired more UK-based companies to consider building a Bitcoin reserve. He, however, noted that some firms have announced BTC reserves without actually buying any coin. Webley says such companies only aim to attract investors but do not intend to purchase BTC. He has urged relevant authorities to look into the matter.

How Did Smart Web Company Finance Its Bitcoin Purchases?

Like US-based Strategy, Smarter Web Company financed its BTC purchases primarily through the sale of ordinary shares. Its CEO has revealed that over $74 million has been raised since late April. He insists that Smarter Web Company will always sell ordinary shares at the market price when raising more funds to buy BTC in the future.

It is worth mentioning that the firm intends to acquire 457 BTC in the next four months in an effort to grow its Bitcoin treasury to 1,000 coins.

Smarter Web Company CEO Explains Why Firm Established Bitcoin Reserve

According to Webley, Smarter Web Company executives voted to create a Bitcoin reserve as they believe that BTC is “the world’s best asset” due to its decentralized nature and limited supply. The CEO is optimistic that Bitcoin will shield the firm against rising inflation.

While Bitcoin offers several benefits, Webley acknowledges the risks associated with the coin. He says Bitcoin continues to be volatile, highlighting the recent incident where the asset dropped to $98,586 after the United States bombed Iran’s nuclear sites.

Who Else is Buying Bitcoin in the United Kingdom?

Although the UK Financial Conduct Authority is actively working to develop a comprehensive rulebook for crypto, not many publicly traded companies have considered investing in Bitcoin. Besides Smarter Web Company, only Bluebird Mining Ventures is looking to create a Bitcoin reserve. The gold mining firm said on June 4th that it will use some of its future revenue to acquire BTC.

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